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‘Breastfeeding’ Dad Campaign Raises Awareness


Dad starts Project: Breastfeeding to support wife and educate dads

Breastfeeding is more complex than it seems, and a husband of a struggling nursing mother decided to do something about it.

Hector Cruz, a photographer in Clarksville, Tennessee, founded Project: Breastfeeding, a campaign to educate more fathers like himself and to empower women by raising awareness and destigmatizing breastfeeding in public.

The project aims to help fathers understand “what a vital role they actually play in the breastfeeding journey with their spouses and their children,” Hector says in the introduction video for his campaign, which he began in November 2013.

Hector and his wife Nicole battled infertility for more than 10 years before Nicole b...

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